U.S. HISPANIC
Salvador Mejía of Televisa: Qué Bonito Amor has to do with the identity and essence of our countrys immigrants and Hispanics
20 de octubre de 2012
Mejía: The project has been attractive for advertisers
The producer Salvador Mejía officially presented the new telenovela Qué Bonito Amor which will premiere Monday Oct. 22 at 7:15pm on Canal de las Estrellas on Televisa in Mexico. The story, which is a remake of the Colombian novela La Hija del Mariachi, intends to promote Mexican music. Mejía assured to PRODU that the company would count on product integration and sponsors like Tostitos and the beer Victoria. We wanted to give a little twist to the history and pose a direct connection with our countrys immigrants, who can feel what Mexico is. Thats why we brought in Vicente Fernández to sing the theme song. There is a nostalgia that exists with those people he explained. Mejia indicated that since beginning transmissions, a lot of brands are interested in participating in the project. He confirmed Tostitos and Victoria Beer as sponsors. The project has been attractive for advertisers and I think itll give a lot of naturalness to the story. Weve done a couple of product integrations, but normally the brands begin to add themselves on the air and in the results of the telenovelas. Univision is also very interested.José Alfredo Jiménez Jr. said that the pride ha has for his fathers music is the backbone of the show, which stars Danna García and Jorge Salinas. The matter with my father is very flattering. Qué Bonito Amor is what takes these Mexican songs and songwriters by the hand.
